#redesign
#web
#Figma
#UX/UI
World Axe Throwhing League
World Axe Throwhing League
World Axe Throwhing League
World Axe Throwhing League
World Axe Throwhing League
World Axe Throwhing League
WATL Website Visual Redesign
WATL Website Visual Redesign
WATL Website Visual Redesign
WATL Website Visual Redesign
WATL Website Visual Redesign
WATL Website Visual Redesign





July 2023 - September 2023
Timeline
UX/UI Designer
Role
July 2023 - September 2023
Timeline
UX/UI Designer
Role
Background
Background
The project aimed to completely overhaul the visual appearance of the WATL website, which was deemed outdated. The goal was to create a fresh, modern design that enhances visual appeal and user experience.
The project aimed to completely overhaul the visual appearance of the WATL website, which was deemed outdated. The goal was to create a fresh, modern design that enhances visual appeal and user experience.
Goals
Goals
1
Modernize Visual Appearance:
Completely overhaul the outdated design of the Watl website, creating a contemporary and visually captivating interface that resonates with modern users.
1
Modernize Visual Appearance:
Completely overhaul the outdated design of the Watl website, creating a contemporary and visually captivating interface that resonates with modern users.
1
Modernize Visual Appearance:
Completely overhaul the outdated design of the Watl website, creating a contemporary and visually captivating interface that resonates with modern users.
2
Enhance User Experience:
Improve the overall usability and navigation of the website, ensuring visitors can easily find information and engage with the platform in a seamless manner.
2
Enhance User Experience:
Improve the overall usability and navigation of the website, ensuring visitors can easily find information and engage with the platform in a seamless manner.
2
Enhance User Experience:
Improve the overall usability and navigation of the website, ensuring visitors can easily find information and engage with the platform in a seamless manner.
3
Ensure Alignment with Stakeholder Preferences:ement
Ensure that the redesigned website reflects the preferences and goals of stakeholders, aligning with their vision for the brand and its online presence.
3
Ensure Alignment with Stakeholder Preferences:ement
Ensure that the redesigned website reflects the preferences and goals of stakeholders, aligning with their vision for the brand and its online presence.
3
Ensure Alignment with Stakeholder Preferences:ement
Ensure that the redesigned website reflects the preferences and goals of stakeholders, aligning with their vision for the brand and its online presence.





Solutions
Solutions
1
In-depth Analysis of Current Website:
Conduct a thorough examination of the existing website to understand its strengths and weaknesses, facilitating informed decisions during the redesign process.
1
In-depth Analysis of Current Website:
Conduct a thorough examination of the existing website to understand its strengths and weaknesses, facilitating informed decisions during the redesign process.
1
In-depth Analysis of Current Website:
Conduct a thorough examination of the existing website to understand its strengths and weaknesses, facilitating informed decisions during the redesign process.
2
Streamlined Site Structure for Easy Navigation:
Develop a new website structure that prioritizes intuitive navigation, simplifying the user journey and reducing friction points for enhanced usability.
2
Streamlined Site Structure for Easy Navigation:
Develop a new website structure that prioritizes intuitive navigation, simplifying the user journey and reducing friction points for enhanced usability.
2
Streamlined Site Structure for Easy Navigation:
Develop a new website structure that prioritizes intuitive navigation, simplifying the user journey and reducing friction points for enhanced usability.
3
Integration of Cutting-edge UI Elements:
Implement innovative UI design elements and solutions to infuse the website with freshness and sophistication, elevating its visual appeal and user engagement.
3
Integration of Cutting-edge UI Elements:
Implement innovative UI design elements and solutions to infuse the website with freshness and sophistication, elevating its visual appeal and user engagement.
3
Integration of Cutting-edge UI Elements:
Implement innovative UI design elements and solutions to infuse the website with freshness and sophistication, elevating its visual appeal and user engagement.
Tools
Tools
Figma
The new style you implemented truly elevates the user experience. As the owner, it's crucial for me to understand every aspect of the site, and your attention to detail ensures that every step is intuitive and engaging. The modern visual appearance aligns perfectly with the league's identity and will undoubtedly enhance user engagement and satisfaction. Great job!

James Anderson
Owner of WATL
The new style you implemented truly elevates the user experience. As the owner, it's crucial for me to understand every aspect of the site, and your attention to detail ensures that every step is intuitive and engaging. The modern visual appearance aligns perfectly with the league's identity and will undoubtedly enhance user engagement and satisfaction. Great job!

James Anderson
Owner of WATL
The new style you implemented truly elevates the user experience. As the owner, it's crucial for me to understand every aspect of the site, and your attention to detail ensures that every step is intuitive and engaging. The modern visual appearance aligns perfectly with the league's identity and will undoubtedly enhance user engagement and satisfaction. Great job!

James Anderson
Owner of WATL
The new style you implemented truly elevates the user experience. As the owner, it's crucial for me to understand every aspect of the site, and your attention to detail ensures that every step is intuitive and engaging. The modern visual appearance aligns perfectly with the league's identity and will undoubtedly enhance user engagement and satisfaction. Great job!

James Anderson
Owner of WATL
Conclusion
By modernizing the visual appearance, enhancing user experience, and ensuring alignment with stakeholder preferences, the Watl website redesign project has successfully achieved its objectives. Through a meticulous analysis of the existing website, the implementation of a streamlined site structure, and the integration of cutting-edge UI elements, the redesigned website now offers a contemporary and user-friendly platform. This ensures Watl's continued relevance and success in today's digital landscape.